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John Lacy

CEO, The Burton Corporation

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The Basics

Company Name: The Burton Corporation
Location: Burlington, VT
Founded: 1977
Full-Time Employees: 970
Products: High Performance Hardgoods, Softgoods, and Accessories for life in the mountains
Social: Burton Snowboards Instagram // Burton Snowboards Facebook // Instagram // Facebook //
Claim to Fame: Burton pioneered modern day snowboarding, a sport and a culture. We founded the non-profit Chill foundation in 1995 to inspire youth to overcome challenges through boardsports. And we’re also very proud to be the first snowboard company to earn B-Corp status.  


 

The Culture

The best thing about working at Burton is:

The passionate and talented people who live and breathe our values. Aside from that, the office dogs and taking our fun as seriously as our work. 

When we’re not working, we’re:

Snowboarding and splitboarding alongside the skiers in our community. If it’s the off-season, you can catch us hiking, mountain biking, skating, surfing, making art, and other creative pursuits in the mountains or inspired by them. 

What we’re reading:

Trail maps, Outside Mag, Snowboarder Mag, The New York Times 

What we’re listening to:

Big Wild, Arrested Development, Luke Mitrani, Thundercat, Big Freedia, Theophilus London, EVAN GIIA, 99 Neighbors, and all the incredible artists that have performed at the Burton U.S. Open in the past. And of course NPR on a daily basis.

If they made a movie about our workplace, it would be called:

We Ride Together 

Inclusion in the outdoors matters because:

The more diverse our community is, the stronger it is. The mountains are for all of us. Five years down the line, it’s our hope that:

Five years down the line, it’s our hope that:

Five years from now, we hope that we’ll have taken a hard look at ourselves and our own biases and enacted meaningful, long-term changes. As our owner Donna Carpenter said recently, “The work required for Burton, and the sport of snowboarding, to achieve meaningful racial diversity and equity will be hard and will not happen overnight. The challenge of hiring more Black, Indigenous and People of Color and getting more BIPOC to participate and feel welcome in our sport, is a symptom of the underlying systemic racism in our educational, health, legal and social safety net systems. It will take time, perseverance and commitment.” Our hope is that five years down the road, we’ve made real progress towards a more inclusive, diverse community both inside our walls at Burton and in the outdoor community as a whole.