Nick Woodman
Founder and CEO, GoPro
The Basics
Company Name: GoPro
Location: Headquartered in San Mateo, CA with offices in Carlsbad (California), Amsterdam, Bucharest, Manila, Munich, Paris, Shanghai, and Shenzhen
Founded: 2002
Full-Time Employees: ~750
Mission: GoPro is dedicated to helping people capture and share their lives in exciting ways. We’re passionate about our purpose — we believe sharing and reliving our experiences makes life more meaningful and fun. Our customers around the world bring our brand to life. They help us see the world in new ways and motivate us to do more, including celebrating and supporting diversity within our workplace so that eventually no group goes under-represented.
Social: Instagram // Facebook // Twitter // Youtube
Claim to Fame: GoPro pioneered self-capture and created an entirely new genre of imaging, changing the way the world sees itself.
The Culture
The best thing about working at Gopro is:
Our people, positivity and passion for the diverse global GoPro Community that brings our brand to life.
When we’re not working, we’re:
Doing it all! GoPro exists to help people capture and celebrate their passions and interests — and our employees are just like our customers. We’re very active in all of the markets we serve as we believe it’s important to authentically represent our customers in all we do as a company.
What we’re reading:
Whatever we can get our hands on.
What we’re listening to:
Music that makes our spirits soar...just like what you feel when listening to a GoPro video soundtrack :)
Inclusion in the outdoors matters because:
Representation matters. It’s important that people see themselves represented in the activities they may dream of one day doing.
Five years down the line, it’s our hope that:
We’ve inspired countless people to feel confident to pursue their dreams — to feel they belong and have the ability to be whoever they want to be because they feel represented and included.