Jake Anderson
CEO, Forsake Inc.
The Basics
Company Name: Forsake
Location: Boston, MA & Buffalo, NY
Founded: 2013
Full-Time Employees: 7
Products: Sneakerboots
Social: Facebook Instagram Twitter
Claim to Fame: Using our college senior thesis project as the framework to start our company, and building versatile outdoor footwear that’s designed to go from Peak to Pavement.
The Culture
The best thing about working at Forsake is:
We foster a collaborative environment where everyone makes an impact, and we stand firmly behind our values.
When we’re not working, we’re:
Biking, hiking, skiing, cooking, and traveling.
What we’re reading:
A mix of fiction and non-fiction, old and new. Everything from To Kill A Mockingbird and Little Fires Everywhere to Permanent Record and The Splendid & The Vile.
What we’re listening to:
Lots of podcasts! Our favorites right now are Rabbit Hole, 1619 Project, Unlocking Us, Reply All, and Writ Large.
If they made a movie about our workplace, it would be called:
Bootstrapped
Inclusion in the outdoors matters because:
Public parks, public lands, and other shared natural resources that are the backbone of this country’s outdoor community are not truly public unless people of all races, ethnicities, and cultures feel welcome and included.
Five years down the line, it’s our hope that:
Taking meaningful action to champion inclusion in the outdoors and outdoor industry is the norm, and that our company represents the change we hope to see in every level of our business, from marketing to partnerships to hiring.