Liz Thomas,
Naomi Hudetz
Co-Founders
The Basics
Company Name: Treeline Review
Location: White Salmon, WA
Founded: 2018
Full-Time Employees: 2
Products: Outdoor How To’s, Where To Go’s, and Gear Reviews--Media
Social: Instagram, Facebook
Website: www.treelinereview.com
Claim to Fame: We couldn’t find gear reviews written by and for people who look like us or by folks who have our buy-less-stuff values, so we built our own.
The Culture
Demographics (includes freelancers):
66% women, 30.3% men, 3% non-binary; 69% white, 12% Black, 9% Asian American, 9% Latinx
The best thing about working at Treeline Review is:
Everyone here is dedicated to taking the gatekeeping out of gear and getting more people outdoors with affordable, reliable gear suggestions that you only need to buy once.
When we’re not working, we’re:
thru-hiking a long trail, rafting a river with our friends, biking across the country, or grabbing a beverage on the patio with friends
What we’re reading:
a guidebook to wherever we’re headed next
What we’re listening to:
birds, flowing rivers, the wind, someone screaming “on belay”
If they made a movie about our workplace, it would be called:
You’ve Got Mail II: Sisterhood of the Traveling Paddle
Inclusion in the outdoors matters because:
Public land belongs to everyone and yet systemic racism has created legal, economic, logistical, and cultural barriers to outdoor participation for centuries. Everyone deserves to have fun, be healed by nature, and occasionally get scared out of our pants by a rapid or exhausted by a climb.
Five years down the line, it’s our hope that:
Outdoor media includes diverse representation and equity in the who and what of outdoor stories in a way that isn’t tokenization but is led by empowerment and BIPOC in leadership.